Give Birth
To Big Ideas

We bring big ideas to life and empower doers to change the world through the brands we nurture. Madre Consulting is a team of branding experts specializing in strategy, design, and communications for Consumer Packaged Goods and tech scale-up brands.
madre consulting about us

A global mindset, a
hybrid presence

Our roots are in Latin America, but our reach extends worldwide. With offices in the UK, USA, and Nicaragua, we deliver world-class results with a global mindset, ensuring competitive costs without compromising quality.

We take on a limited number of projects at a time, ensuring full engagement and meaningful relationships that yield valuable outcomes. 

madre consulting about us

We believe in enabling doers - and nurturing their ideas into big ideas - to help them change the world

One night, after work, a profound and reflective conversation among colleagues — featuring a few rounds of whisky — turned into a declaration of intent. That’s how and, most importantly, why we started Madre: to nurture brands, the people, and the dreams behind them.

Nurturing doers to help them change the world.
Nurturing doers to help them change the world.
Nurturing doers to help them change the world.
Nurturing doers to help them change the world.

From Madre with Amor.

Hola! We are a proud team of Latino interdisciplinary brand
geeks from London, Miami, and Managua.

Amanda Cuadra

Co-Founder & Strategy
Director

Carlos Zuñiga

Co-Founder & Creative
Director

Daniel Aragón

Marketing & Communications Director

Inti Ruiz

UX/UI Designer &
Letterist

Karen Torres

Project Coordinator &
Strategist

Dainin Solis

Project Coordinator & Graphic
Designer

Ulises Rodriguez

Visual Communications
Designer

Carlos Zúñiga, co-founder and creative director of Madre, brings over two decades of experience nurturing brands and big ideas. 

As a visionary leader, Carlos collaborates closely with C-level executives and marketing teams to craft compelling brand strategies that resonate globally. His expertise has helped numerous brands break into new markets, stay relevant, and sustain growth across over 55 countries.

Beyond his professional endeavors, Carlos is passionate about fostering creativity and community. He founded Chispafest, a platform empowering the creative community in Nicaragua and Latin America through workshops and talks.

Based in London, Carlos embraces adventure, from training for marathons to anticipating the joys of fatherhood. His dedication to his work, community, and personal growth is inspiring. Carlos holds a Master’s in Strategic and Creative Direction from IED Barcelona, further enriching his ability to drive innovative solutions for Madre’s clients.