we PREPARE BRANDS FOR LIFE

As a strategy and creativity consultants, we aim to turn ideas into big ideas and prepare brands for life. We partner with organizations looking to make waves, transform their industries, and challenge themselves and the status quo. 


WE ARE CONSULTANTS FOR CHALLENGER BRANDS

Challenger brands are ambitious by nature, driven to be bolder, willing to do things differently in order to achieve beyond expectations, and prove their point in remarkable fashion. Challenger brands are rebels with a cause.

We specialize in branding, communications, and experiences. Made with Nicaraguan talent, our work is present in over 50 countries. 
01. BRANDING
We create and transform brands way beyond the logo. We take a deep dive to build a solid foundation for a brand’s sustainable future. Through a strong base of research and analysis, we identify how to deliver the most value to its external and internal audiences and how to communicate this purpose and essence with an edge to diverge from competitors. With a big idea at hand, we then design an attractive and practical identity system and guidelines, focusing on the experiences provided by each brand touchpoint.


02. INTEGRATED COMMUNICATIONS
We are storytellers; online, offline, and everything in between. We advise on, develop, and accompany communication and advertising campaigns that combine digital and print, retail, outdoors, and experiential. We are technology savvy and appreciate analog interactions. We produce content for different media; written, photographed, filmed, animated, or interactive.


03. CREATIVE DEVELOPMENT
As a core commitment, we aim to empower Nicaragua's creative community and help develop its creative economy. We achieve this through Chispa, a platform for education and inspiration, an actual social impact project created and led by Madre. Since 2016, we've organized over 60 talks and workshops facilitated by creative leaders from around the globe.
HOW WE DO IT
Our work methodology is inclusive among all areas to ensure transversal solutions. We apply design thinking principles, placing people at the center, being empathic, and working with multiple specialists to ideate solutions from different optics: audiovisual producers, developers, consumer behavior specialists, and intellectual property experts.
WE ARE BOUTIQUE, AND PLAN TO KEEP IT THAT WAY
We are a team of interdisciplinary professionals committed to delivering world-class solutions. By taking limited projects at a time, we assure meaningful client relationships that generate valuable outcomes, reduce risks, and get compliments.
OUR CLIENTS SHARE A MINDSET, NOT INDUSTRY OR SIZE

We have delivered for every major sector, proving our methodology transcends industries and relates instead to ambition and determination. No matter the size of the organization or its budget, complex problem solving requires embracing disruptive thinking. We strive for solutions that challenge the status quo and outperform resources.

Fast-Moving Consumer Goods, Hospitality, Arts & Entertainment, Banking & Finance, Engineering & Industrial, Fashion & Luxury Goods, Non-profits, International Organizations, Professional Services, Personal Branding, Retail, Technology, and Health.
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