The Madre Recipe
Through love and tough love, we get ideas ready to make a splash in the world. Our proven framework provides the ultimate guideline to conceptualize and develop brands that can't be ignored.
Madre knows best

We have perfected the recipe to build remarkable brands and to revitalize existing ones, to break into new markets, reposition, become relevant, stay relevant, attract new audiences, shine and keep businesses growing.
Our process & outputs

The Madre framework combines rational and analytical processes with creative, design and innovation methodologies
01. STRATEGY
* Workshop with Stakeholders * Brand Diagnose * Desktop Research * SWOT * Audience Characterization * Service and Product Description * Unique Value Proposition * Reason Why * Golden Circle: What? How? Why? *Big Idea * Brand Manifesto and Tagline *Naming

02. DESIGN
* Logo System * Brand Architecture * Color Scheme * Typographic Set * Iconographic Set * Illustrations * Complimentary Assets  *Photography Style Guide * Photo Shoot * Print Stationery * Brand Registry Search

03. COMMUNICATIONS
* Communications Strategy * Tone of Voice * Brand World and Territories * Key Messages * Content Guidelines * Copywriting * Social Media Starting Content * Audience Segmentation * Tools of Trade * Insights and Reporting

04. EXPERIENCE
* Packaging * Merchandising * Web Design / UX/UI * Website Development * Newsletter * Social Media * E-mail Signature *Presentation * Catalog / Brochure * Brand Animation / Video * Brand Book

05. LAUNCH
* Master Artwork * Adaptations * Copywriting * Exterior Advertising * Online Ads * Storyboard * Animated Intro / Outro * Press Kit
Looking to launch, reposition or add more value to your brand? Let’s explore your current challenges, and let us offer some insights to help you move forward.
Back to Top