Brand Strategy, Design & Communications Service
Detailed development over 4-6 months
Investment: $20,000 - $50,000
Focused on building a cohesive brand from the ground up, we start with a strategic foundation to develop a visual and verbal identity that authentically represents your brand.
Our process is rooted in deeply exploring what makes your brand unique, ensuring we create a design and communication strategy that resonates deeply with your audience.
What to expect
01
A strategic brand blueprint that aligns with your business objectives.
02
A purposeful visual identity that captures your brand’s essence.
03
Communication strategies that ensure clear, consistent, and effective messaging.
A process with you in the center
Our approach is segmented into distinct phases, meticulously designed to cover every aspect of brand building.
Phase 01
Research & Diagnosis
Beginning with an in-depth analysis, we identify unique opportunities and insights, laying the groundwork for strategic development.
Deliverables
- Benchmarking
- Competitor and Reference Analysis
- Desktop Research
- Trends Diagnosis
- Brand Workshop
- Stakeholders
- SWOT
- Insights
Phase 02
Strategy & Conceptualization
Here, we define your brand’s core message, values, and personality, crafting a compelling narrative and visual strategy that sets you apart.
Deliverables
- Audience Characterization
- Unique Value Proposition
- Reason Why
- Copy Strategy
- Big Idea
- Brand Purpose
- Brand Values
- Brand Personality & Archetypes
- Brand Manifesto
- Naming
- Claim
Phase 03
Visual Brand Identity System
We go beyond crafting a logo. It’s about building a visual system that’s scalable, distinct, and fully aligned with your business goals and industry standards. It’s a meticulous process designed to make your brand adaptable, recognizable, and prepared for any market challenge.
Deliverables
- Brand Architecture System
- Color Guidelines
- Typographic Set
- Iconographic Set
- Photography Style Guide
- Complimentary Brand Assets
Phase 04
Communication Guidelines
We establish comprehensive communication guidelines to ensure consistency across all brand messaging, reinforcing your brand’s narrative and values.
Deliverables
- Communications Strategy
- Content Guidelines
- Copywritting
- Email Marketing
- Press Kit
- Media Strategy & Planning
