STRATEGY. CREATIVITY. DESIGN. COMMUNICATIONS.
DOT, A DiFFERENT Approach to Capital Advisory in Real Estate
How can brands stay authentic to their core values and create a consistent brand experience when they evolve? This was the journey that DOT Capital Advisors, a Los Angeles-based impact investment company, went through when they partnered with MADRE.
Formerly known as Jackson Stone Financial, this women-led, minority-owned business became a forerunner in L.A’s traditionally white-dominated Real Estate investing industry. However, as they reached maturity, they wanted to embrace their own voice, heritage, and world vision. As a result, we developed an airtight brand strategy, naming, and visual brand identity for greater brand recognition and a consistent experience across all touchpoints to ensure success in this transformative process.
Diversity of Thought
The strategy prioritized authenticity and clarity to gain trust. Diversity and representation are essential aspects of the firm’s expertise and foundation, but they weren’t capitalized on. So we began crafting a strategy that emphasized the value of the company’s particular experience in impact investing and purposeful business strategies, backed up by the fact that they, indeed, are different.
The big idea “Embracing different to make a difference” encapsulates the actual value of DOT for all audiences – investors, clients, and shareholders. It actively touts the company’s industry-leading assets, expertise, availability, responsiveness, and the immediacy of its turnkey approach.