Solid foundations are necessary to make a brand work for business growth. That’s why we begin our process by working with company leadership on a strategic foundation and rationale before extending into identity, messaging, and brand experiences.
Lay the foundation for success through our immersive strategy workshops. Collaborate with our experts to challenge assumptions, diagnose opportunities, and define a clear roadmap that sets the stage for a powerful brand transformation.
Together, we’ll build a comprehensive and long-term plan for your brand to achieve rapport, memorability, and favorability within the market. This will lead us to develop a purpose-driven brand identity that captures your essence and resonates with your audience.
An extended partnership that includes implementation support over 3-6 months, ensuring your brand’s transformation is seamless, impactful, and perfectly aligned with your business goals.
Designed for deep strategic immersion, these sessions empower you to redefine your brand’s future. Collaborate with our experts to uncover insights, challenge assumptions and set a clear, actionable roadmap for your brand’s future, ensuring the strategy is aligned with your business goals.
What to expect
Phase 1: Research & Diagnosis
Beginning with an in-depth analysis, we identify unique opportunities and insights, laying the groundwork for strategic development.
Deliverables: Benchmarking, Competitor and Reference Analysis, Desktop Research, Trends Diagnosis, Brand Workshop with Stakeholders, SWOT, and Insights.
Phase 2: Strategy & Conceptualization
Here, we define your brand’s core message, values, and personality, crafting a compelling narrative and visual strategy that sets you apart.
Deliverables: Audience Characterization, Unique Value Proposition, Reason Why, Copy Strategy, Big Idea, Brand Purpose, Brand Values, Brand Personality and Archetypes, Brand Manifesto, Naming, and Claim.
Expected Timeline
Intensive sessions spanning 4 to 6 weeks
Investment
+$5,000
Focused on building a cohesive brand from the ground up, we start with a strategic foundation to develop a visual and verbal identity that authentically represents your brand. Our process is rooted in deeply exploring what makes your brand unique, ensuring we create a design and communication strategy that resonates deeply with your audience.
What to expect
Phase 1: Research & Diagnosis
Beginning with an in-depth analysis, we identify unique opportunities and insights, laying the groundwork for strategic development.
Deliverables: Benchmarking, Competitor and Reference Analysis, Desktop Research, Trends Diagnosis, Brand Workshop with Stakeholders, SWOT, and Insights.
Phase 2: Strategy & Conceptualization
Here, we define your brand’s core message, values, and personality, crafting a compelling narrative and visual strategy that sets you apart.
Deliverables: Audience Characterization, Unique Value Proposition, Reason Why, Copy Strategy, Big Idea, Brand Purpose, Brand Values, Brand Personality and Archetypes, Brand Manifesto, Naming, and Claim.
Phase 3: Visual Brand Identity System
We go beyond crafting a logo. It’s about building a visual system that’s scalable, distinct, and fully aligned with your business goals and industry standards. It’s a meticulous process designed to make your brand adaptable, recognizable, and prepared for any market challenge.
Deliverables: Brand Architecture System | Color Guide | Typographic Set | Iconographic Set | Photography Style Guide | Complimentary Brand Assets
Phase 4: Communication Guidelines
We establish comprehensive communication guidelines to ensure consistency across all brand messaging, reinforcing your brand’s narrative and values.
Deliverables: Communications Strategy, Content Guidelines, Copywriting, Email Marketing, Press Kit, Media Strategy & Planning.
Expected Timeline
Detailed development over 3 to 6 months
Investment
+$20,000
Our one-year service is the ultimate solution for brands seeking not just a strategic overhaul but a complete execution of that strategy into tangible results, catering to all your brand, communication, and motion graphics needs. From crafting the strategy to designing impactful brand assets, we’re with you every step of the way, ensuring your brand not only evolves but thrives.
What to expect
Process
This comprehensive service spans all phases, with a special emphasis on the seamless execution of your brand strategy. We go beyond planning, diving into creating compelling designs, artworks, and all necessary materials that align with your newly defined brand identity.
Expected Timeline
12 months of dedicated partnership
Investment
+$240,000
The right balance between essence, relevance, and differentiation enables any brand to get its point across clearly and confidently to grow strong.
Our proven framework combines rational and analytical processes with creative, design and innovation methodologies that hit the sweet spot every time.
Madre Consulting is dedicated to nurturing growth for fine goods and tech brands through strategy, design, and communications. Whether you’re embarking on a new venture or scaling up an existing one, our services empower you to connect with audiences, differentiate from competitors, and expand into new markets with confidence.
2016- 2024 © Madre Consulting | London , Miami & Managua
As a visionary leader, Carlos collaborates closely with C-level executives and marketing teams to craft compelling brand strategies that resonate globally. His expertise has helped numerous brands break into new markets, stay relevant, and sustain growth across over 55 countries.
Beyond his professional endeavors, Carlos is passionate about fostering creativity and community. He founded Chispafest, a platform empowering the creative community in Nicaragua and Latin America through workshops and talks.
Based in London, Carlos embraces adventure, from training for marathons to anticipating the joys of fatherhood. His dedication to his work, community, and personal growth is inspiring. Carlos holds a Master’s in Strategic and Creative Direction from IED Barcelona, further enriching his ability to drive innovative solutions for Madre’s clients.