Branding from the ground up

Solid foundations are necessary to make a brand work for business growth. That’s why we begin our process by working with company leadership on a strategic foundation and rationale before extending into identity, messaging, and brand experiences.

What we do

At Madre, we understand that every brand's journey is unique. We offer three distinct service packages designed to address your specific needs and aspirations.

Brand Strategy
Workshops

Lay the foundation for success through our immersive strategy workshops. Collaborate with our experts to challenge assumptions, diagnose opportunities, and define a clear roadmap that sets the stage for a powerful brand transformation.

Brand Strategy, Design
& Communications

Together, we’ll build a comprehensive and long-term plan for your brand to achieve rapport, memorability, and favorability within the market. This will lead us to develop a purpose-driven brand identity that captures your essence and resonates with your audience.

Full inclusive one-year
Consulting & Execution

An extended partnership that includes implementation support over 3-6 months, ensuring your brand’s transformation is seamless, impactful, and perfectly aligned with your business goals.

What we do

At Madre, we understand that every brand's journey is unique. We offer three distinct service packages designed to address your specific needs and aspirations.

Jumpstart your brand’s journey

Designed for deep strategic immersion, these sessions empower you to redefine your brand’s future. Collaborate with our experts to uncover insights, challenge assumptions and set a clear, actionable roadmap for your brand’s future, ensuring the strategy is aligned with your business goals.

What to expect

  • A custom strategic blueprint for brand growth.
  • Insights deck identifying key opportunities and challenges.
  • Action plan for brand positioning and communication strategy.

Phase 1: Research & Diagnosis

Beginning with an in-depth analysis, we identify unique opportunities and insights, laying the groundwork for strategic development.

Deliverables: Benchmarking, Competitor and Reference Analysis, Desktop Research, Trends Diagnosis, Brand Workshop with Stakeholders, SWOT, and Insights.

Phase 2: Strategy & Conceptualization

Here, we define your brand’s core message, values, and personality, crafting a compelling narrative and visual strategy that sets you apart.

Deliverables: Audience Characterization, Unique Value Proposition, Reason Why, Copy Strategy, Big Idea, Brand Purpose, Brand Values, Brand Personality and Archetypes, Brand Manifesto, Naming, and Claim.

Expected Timeline

Intensive sessions spanning 4 to 6 weeks

 

Investment

+$5,000

Build your brand’s legacy

Focused on building a cohesive brand from the ground up, we start with a strategic foundation to develop a visual and verbal identity that authentically represents your brand. Our process is rooted in deeply exploring what makes your brand unique, ensuring we create a design and communication strategy that resonates deeply with your audience.

 

What to expect

  • A strategic brand blueprint that aligns with your business objectives.
  • A purposeful visual identity that captures your brand’s essence.
  • Communication strategies that ensure clear, consistent, and effective messaging.

 

Phase 1: Research & Diagnosis

Beginning with an in-depth analysis, we identify unique opportunities and insights, laying the groundwork for strategic development.

Deliverables: Benchmarking, Competitor and Reference Analysis, Desktop Research, Trends Diagnosis, Brand Workshop with Stakeholders, SWOT, and Insights.

 

Phase 2: Strategy & Conceptualization

Here, we define your brand’s core message, values, and personality, crafting a compelling narrative and visual strategy that sets you apart.

Deliverables:  Audience Characterization, Unique Value Proposition, Reason Why, Copy Strategy, Big Idea, Brand Purpose, Brand Values, Brand Personality and Archetypes, Brand Manifesto, Naming, and Claim.

 

Phase 3: Visual Brand Identity System

We go beyond crafting a logo. It’s about building a visual system that’s scalable, distinct, and fully aligned with your business goals and industry standards. It’s a meticulous process designed to make your brand adaptable, recognizable, and prepared for any market challenge.

Deliverables: Brand Architecture System | Color Guide | Typographic Set | Iconographic Set | Photography Style Guide | Complimentary Brand Assets 

 

Phase 4: Communication Guidelines

We establish comprehensive communication guidelines to ensure consistency across all brand messaging, reinforcing your brand’s narrative and values.

Deliverables: Communications Strategy, Content Guidelines, Copywriting, Email Marketing, Press Kit, Media Strategy & Planning.

 

Expected Timeline

Detailed development over 3 to 6 months

 

Investment

+$20,000

Step into a partnership that transcends traditional consulting

Our one-year service is the ultimate solution for brands seeking not just a strategic overhaul but a complete execution of that strategy into tangible results, catering to all your brand, communication, and motion graphics needs. From crafting the strategy to designing impactful brand assets, we’re with you every step of the way, ensuring your brand not only evolves but thrives.

 

What to expect

  • A full-scale brand strategy.
  • Custom-designed brand assets covering all visual, communication, and motion design needs.
  • Continuous strategic support and execution across all brand touchpoints, ensuring a cohesive and dynamic brand presence.

 

Process

This comprehensive service spans all phases, with a special emphasis on the seamless execution of your brand strategy. We go beyond planning, diving into creating compelling designs, artworks, and all necessary materials that align with your newly defined brand identity.

 

Expected Timeline

12 months of dedicated partnership

 

Investment

+$240,000

Hit Your Sweet Spot

The right balance between essence, relevance, and differentiation enables any brand to get its point across clearly and confidently to grow strong.

Our proven framework combines rational and analytical processes with creative, design and innovation methodologies that hit the sweet spot every time.

Carlos Zúñiga, co-founder and creative director of Madre, brings over two decades of experience nurturing brands and big ideas. 

As a visionary leader, Carlos collaborates closely with C-level executives and marketing teams to craft compelling brand strategies that resonate globally. His expertise has helped numerous brands break into new markets, stay relevant, and sustain growth across over 55 countries.

Beyond his professional endeavors, Carlos is passionate about fostering creativity and community. He founded Chispafest, a platform empowering the creative community in Nicaragua and Latin America through workshops and talks.

Based in London, Carlos embraces adventure, from training for marathons to anticipating the joys of fatherhood. His dedication to his work, community, and personal growth is inspiring. Carlos holds a Master’s in Strategic and Creative Direction from IED Barcelona, further enriching his ability to drive innovative solutions for Madre’s clients.