Branding from the ground up
We help forward-thinking founders, C-level Executives, and marketing teams to build and revitalize remarkable brands. We believe strong foundations are necessary to making brand work for business growth. 
Madre's Special Recipe

We believe the right balance between essence, relevance, and differentiation enables any brand to get its point across clearly and confidently to grow strong.

Our proven framework combines rational and analytical processes with creative, design and innovation methodologies that hit the sweet spot every time. 
Proven steps. Extraordinary Outcomes
We follow a structured process that promotes close client collaboration and allows for logical advancement towards each project’s bespoke goals.

Discovery and Qualifying
Discovery Call / Strategy Call / Questionnaire / Brief.

Research, Workshop, and Diagnosing
Benchmarking, Competitor, and Reference Analysis / Desktop Research / Trends Diagnose / Brand Workshop with Stakeholders / SWOT / Insights.

Strategic and Creative Thinking
Audience Characterization / Unique Value Proposition / Reason Why / Copy Strategy / Big Idea / Golden Circle: What? How? Why? / Brand Values / Brand Manifesto / Brand Personality / Archetypes / Naming / Claim / Tagline / Hashtags / Brand Registry Search / Domain Names and Social Media Handles.

Copywriting and Designing
Responsive Logo System / Brand Architecture System / Color Scheme and Pantone Guide / Typographic Set / Iconographic Set / Complimentary Brand Assets / Photography Style Guide / Photo Shoot / Photography Stock Purchase / Presentation Templates / Editorial Illustrations and Infographics / Animated Email Signature / Brand Application on Merchandising / Print Stationery /Attire / Instagram Stickers / Social Media Avatar and Cover / Post Templates / Communications Strategy / Tone of Voice / Brand Personality / Brand World and Territories / Brand Key Messages / Copywriting for Website / Brand Toolkit & Content Guidelines.

Brand Experiences
Website Sitemap / UI/UX Design / Development / Email Marketing / Press Kit / Media Strategy & Planning / Brand & Product Launch Campaigns.

Do you have a great product or service but struggle to get your point across?
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